Keywords: Film and Studio equipment rental, cameras, grips, production, set construction, lights, kodak, gear, Cape Town, South Africa
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MEDIA FILM SERVICE PURCHASES MCC
Media Film Service has purchased MCC/Logical Designs from Sabido Investments (Pty) Ltd. The merger will result in both companies combining and will see Media Film Service absorbing MCC's approximately 40 staff, liabilities and assets.
Both companies were built on the model of housing all equipment rental needs under
one roof, an idea pioneered by MCC in the early nineties, the first world-class 'one-stop' film equipment rental facility in South Africa. Discussions between the two companies have
taken place intermittently for some years and this year saw these talks coming to fruition.
The mutually beneficial deal saw Media Film Service complementing their growing Johannesburg operation by building on skills and staff resources, film equipment assets and established loyal client base - all of which MCC offered. MCC, became available to buy, after its previous owner, Sasani, was bought last year by eTV primarily for the studio real estate. MCC was not on the studio lot nor was it a core business focus for Sabido Investments and required a large investment to stay competitive. Media Film Service offered an appealing option, offering maximum value while preserving jobs.
Established clients from both companies will benefit from a number of developments, such
as hire-in costs, specifically on lighting, which will be significantly reduced with a greater inventory of gear. Media Film Service is extremely strong in Arri new technology and has direct access to the latest film equipment. With the ongoing support and commitment of Arri internationally Media Film Service continues to have access to all the latest cutting edge technology to benefit filmmakers. The Johannesburg operation will also have offices for
Cape Town clients shooting in Gauteng, as current premises will be turned into studios and production offices. Johannesburg clients will now have access to Media Film Service's renowned client service and best and latest technology.
Senior management from both companies will continue to play hands on roles in the new business. These include Jannie van Wyk, CEO, who will be continuing to oversee the
change over and ensuring that his vision of the combined companies will be greater than the sum of the two individual parts. Neil du Toit, the group MD, will continue to ensure consistency of existing culture and client service. Neill Horsfall, the General Manager of
Media Film Service in Johannesburg, will head up the newly merged companies and manage day-to-day operations. Geoff Green from Sasani will be staying on in the interim to ensure that the transition is smooth from all perspectives. Neville Reed and Mervin Rabkin from MCC will remain in management positions and all staff will continue operating as usual.
CEO Jannie van Wyk commented: "Those of us who have been in the industry for the last 15 years or more, will know that there has been a long history associated with both MCC and Media Film Service. Most of the established names involved in rental facilities in South Africa have originated or at least passed through MCC at one time or another. MCC holds an important position in our history and we are thrilled to be bringing the two companies together to enhance the future of equipment rental in SA. Our aim is to integrate the people from both companies and to have a shared drive and vision going forward. We are continuing to grow the Media Film Service brand as the best service and technology driven rental house in Africa."
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Media in Mauritius
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