F3 FEVER HITS SA!

29/07/2011

SONY PMW-F3



The new PMW-F3 camcorder is designed for a range of digital production applications - from commercial, documentary, television and feature film production to markets such as education, corporate and government and more.
“Sony has a long and successful track record of developing digital production technologies that give producers at any level access to the highest-quality imaging tools and the right workflow for their needs,” said Alec Shapiro, senior vice president, sales and marketing for Sony Electronics’ Professional Solutions of America group. “With the new F3, we’re putting the full power of our expertise to work for professional shooters, resulting in high-performance digital capabilities at an ‘indie’ price.”


The new F3 camcorder is based on Sony’s XDCAM EX workflow and uses Sony’s SxS™ ExpressCard-based recording media format. Its Super 35mm CMOS imager delivers shallow depth of field, with high sensitivity and low noise levels (ISO 800, F11; and S/N ratio of 63dB in 1920x1080/59.94i mode), as well as wide dynamic range.

The camcorder offers shooters a wide range of image creation options. Through the use of an HD-SDI dual-link output for external recording (4:2:2 1080 50/59.94P as standard; and RGB 1080 23.98/25/29.97PsF as an option), footage shot with the F3 can be seamlessly inter-cut with content shot on Sony’s F35.

Recording formats include 1920x1080, 1440x1080, and 1280x720 at 23.98/25/29.97p, 50/59.94i and, in DVCAM mode, 25/29.97PsF and 50/59.94i. Shooters can also take advantage of “slow” and “quick” recording, from 1 to 30 fps at 1920x1080 (17 to 30 fps in dual-link mode) and 1 to 60 fps at 1280x720 (17 to 60 fps in dual-link mode).

The camera will also support Look-up Table (LUT), unique for dailies and on-set color management. Up to four LUT’s can be stored in the camera and stamped onto the footage on the SxS card, simultaneously using the camera’s dual link output with S-Log for the unprocessed image.

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